The Value Of Chinese Brands Has Soared 40%, Ranking Second In The World
Brand Finance, the UK's leading brand value consulting company, recently released the latest national brand research report. According to the report, despite the Sino-US trade friction, China's brand value is still growing at a very healthy rate. Between 2018 and 2019, China's brand value increased by 40.4% to reach $19.5 billion. Ranked second in the list of the world's top ten most valuable countries. The report said that although China's growth is expected to slow down, China's brand value has benefited from some of the most dominant and valued successful brands. The report said that, unlike the expected slowdown in growth, China's brand value growth has benefited from the success of some of the most dominant and value brands, including ICBC, Huawei and Alibaba. For a long time, the United States has been ranked first in the list, but in the past year, the value of the US brand has only increased by 7%. The gap in brand value between China and the United States has further narrowed. The report also pointed out that the average annual growth rate of national brand value in developing countries is 13.9%, while that in developed countries is only 0.4%. Of the 20 fastest-growing national brands in 2019, 11 are from the Middle East and Africa, with the top five including Ghana (67%), Uganda (56%) and Egypt (50%).